Only 9% of shoppers trust a brand's own sustainability claims. Verocycle checks your UK Packaging EPR data against the government's own public register, then gives you the one thing self-declared claims can't: a badge that's been genuinely verified.
EPR isn't a future risk — it's a live obligation, and the brands handling it manually are leaving real money and real trust on the table.
per tonne — the real cost difference between the best (green) and worst (red) recyclability bands for plastic packaging under PackUK's 2026 fee table.
GOV.UK, PackUK Year 2 illustrative feestime typically saved per year once EPR reporting is handled by a system instead of a spreadsheet — time an independent brand doesn't have to spare.
Industry benchmark, 2026of ESG-related claims now circulating in retail — shoppers can no longer tell a real commitment from marketing language without outside proof.
Sustainability claims research, 2026Two things happen behind one simple badge: your packaging data gets checked against real UK law, and your customers get a visible, honest signal they can actually rely on.
Material type, weight and unit volumes for each product — a spreadsheet upload is enough to start.
Fees calculated against PackUK's actual published rate bands — green, amber and red — by material, not a rough estimate.
Red-band or non-compliant packaging gets flagged before your next reporting period, not after you've already paid the fee.
Checked against your own official filing on the government's public register — a real, checked signal, not a self-declared claim.
A badge means nothing if the verification behind it is weak. Verocycle doesn't invent its own standard — it checks brands against data they're already legally required to file elsewhere, the same layered model used by B Corp and Fairtrade.
Every obligated producer already has to submit packaging data to the Environment Agency's public Report Packaging Data service. When a brand's data doesn't match what they've officially filed with the regulator, that's an automatic, immediate flag — we're not inventing a new standard, we're checking against one that already exists in law.
Before a badge is actually issued, supporting evidence — supplier packaging specs, material invoices — is spot-checked against the submitted data. The same underlying pattern B Corp's auditors use: self-assessment plus evidence, reviewed by someone other than the brand itself.
Badges are re-checked every year against that year's new government filing. If a brand's real regulatory submission stops matching what they told us, the badge is revoked — the same ongoing-surveillance principle behind Fairtrade's repeat audits, adapted to run on software instead of a multi-day site visit.
Every badge links to a public verification page anyone can check independently — a customer, a retailer, a journalist. Plus a simple way to flag a suspected false claim, the same grievance mechanism Fairtrade runs for its own certified supply chains.
The badge verifies your packaging genuinely moves through a real circular loop — not just a claim on your box.
Packaging designed for recyclability from the outset, not retrofitted.
Material choice tracked against PackUK's own recyclability bands.
The badge gives shoppers visible, checkable proof at the point of purchase.
We flag packaging nearing end-of-compliance before it becomes a liability.
Reporting proves genuine recovery — cross-checked, not just claimed.
Upload your packaging data once. We calculate your EPR fees against PackUK's real rate bands, flag non-compliant materials before they cost you, and generate the reporting the regulator actually needs — so compliance stops being a quarterly scramble.
93 different types of ESG claims are circulating in retail right now — shoppers can't tell real commitment from marketing copy on label alone. The Verocycle badge is checked against a brand's own official government filing, not just their marketing team.
Tiered by how many products you sell — because that's what actually drives EPR complexity, not your headcount.
Indicative pricing while we're in early access — final tiers will be shaped by real conversations with the first brands we onboard. Join the waitlist and we'll confirm exact pricing for your product range directly.
Dated, not vague — each stage tracks a real, confirmed regulatory timeline.
Live and in force since January 2026 — the foundation the badge is built on today.
Established schemes across several member states — a natural geographic expansion of the same badge.
EU's revised Waste Framework Directive already in force (Oct 2025); member states transpose into law by ~June 2027.
Textiles delegated act expected 2027 — a natural extension of what the badge already verifies.
Verocycle is launching with independent beauty brands first. Tell us a bit about your brand and we'll reach out as we open up.