Only 9% of shoppers trust a brand's own sustainability claims. Verocycle verifies your UK Packaging EPR compliance and gives you the one thing self-declared claims can't: a badge that's actually been checked.
EPR isn't a future risk — it's a live obligation, and the brands handling it manually are leaving real money and real trust on the table.
the fee reduction one compliance platform has helped brands achieve just by correcting material misclassification — most brands are simply overpaying.
Industry benchmark, 2026time saved per year once EPR reporting is handled by a system instead of a spreadsheet — time an independent brand doesn't have to spare.
Industry benchmark, 2026of ESG-related claims now circulating in retail — shoppers can no longer tell a real commitment from marketing language without outside proof.
Sustainability claims research, 2026Two things happen behind one simple badge: your packaging data gets checked against real UK law, and your customers get a visible, honest signal they can actually rely on.
Material type, weight and unit volumes for each product — a spreadsheet upload is enough to start.
Fees and recyclability banding, calculated the way PackUK actually assesses it — not a rough estimate.
Non-compliant or high-fee packaging gets flagged before your next reporting period, not after.
Once verified, you can display it on-pack, on-site, and in your own marketing — a real, checked signal, not a self-declared claim.
The badge verifies your packaging genuinely moves through a real circular loop — not just a claim on your box.
Packaging designed for recyclability from the outset, not retrofitted.
Material choice tracked against EPR recyclability bands.
The badge gives shoppers visible proof at the point of purchase.
We flag packaging nearing end-of-compliance before it becomes a liability.
Reporting proves genuine recovery — not just a claim.
Upload your packaging data once. We calculate your EPR fees, flag non-compliant materials before they cost you, and generate the reporting PackUK actually needs — so compliance stops being a quarterly scramble, and stops costing you money on fees you didn't need to pay.
93 different types of ESG claims are circulating in retail right now — shoppers can't tell real commitment from marketing copy on label alone. The Verocycle badge is independently verified against UK law, not just brand marketing.
Tiered by how many products you sell — because that's what actually drives EPR complexity, not your headcount.
Indicative pricing while we're in early access — final tiers will be shaped by real conversations with the first brands we onboard. Join the waitlist and we'll confirm exact pricing for your product range directly.
Dated, not vague — each stage tracks a real, confirmed regulatory timeline.
Live and in force since January 2026 — the foundation the badge is built on today.
Established schemes across several member states — a natural geographic expansion of the same badge.
EU's revised Waste Framework Directive already in force (Oct 2025); member states transpose into law by ~June 2027.
Textiles delegated act expected 2027 — a natural extension of what the badge already verifies.
Verocycle is launching with independent beauty brands first. Tell us a bit about your brand and we'll reach out as we open up.